The library

Switching costs and coordination, not ignorance, keep old systems alive. A better tool only wins when the cost of everyone moving to it at once gets paid.

How Things Work·3 min read

Zone boarding looks slow, and it is — but the boarding order also has to sell priority, protect loyalty perks, and survive contact with a real, chaotic gate.

How Things Work·3 min read

It is not impatience alone — it is a shared signal plus a crowd norm. Once the seatbelt sign goes off, standing early feels like the normal thing to do.

Human Behavior·3 min read